A small studio with a short list.

The studio.

A converted print shop on Westwood Avenue. A walk-in cooler, two long tables, a window onto the rail trail, and a slow Sonos playlist that mostly stays on Nick Drake.

Annika in the studio
Founder

Annika Hollander.

Annika trained in Copenhagen at a studio that taught her to overthink everything, then in Brooklyn at a wedding florist that taught her to under-think most of it. She moved to Charlotte in 2018 because her mother was here, and her mother was right.

She opened the studio in 2021 with a one-page mission: be the florist your grandmother would have been if she'd had a walk-in cooler. Local stems, careful pairings, and one careful bouquet at a time.

She has a degree in horticulture from the Royal Danish Academy and an unreasonable affection for the smell of paperwhite narcissus.

The three of us.

We are small on purpose. Three people means every bouquet has a name attached to it, and every wedding has every one of us in the room.

Annika

Annika

Founder · Lead designer

Designs the wedding work. Drives the cargo van. Argues — politely — for fewer stems and more breathing room.

Brooke

Brooke

Senior florist

Joined in 2022. Sources from the small NC growers, runs the subscription program, and has a quiet talent for color the rest of us defer to.

Theo

Theo

Studio + deliveries

Handles deliveries, prepares stems, answers most of your emails. Will tell you about the rail trail, the right vase for that bouquet, or the new bakery on Park.

"We say no to dyed roses, baby's breath in bulk, and floral foam. The list of nos is short because we'd rather spend our energy on the yeses."

— The studio's working principles

Who we buy from.

Around 80% of our stems come from growers in North Carolina. We drive the truck up to the farms most Mondays — partly to pick, mostly because we like seeing the fields in the morning.

01

Saluda Farm · Hendersonville

Our primary source for garden roses, dahlias from August through October, and the lisianthus we cannot live without. Run by Michelle and her three apprentices.

02

Sycamore Hollow · Mt. Holly

Spring tulips, ranunculus, sweet pea, larkspur. Twenty minutes from the studio — close enough that they cut the morning of delivery and we get them by lunch.

03

Other growers · Western NC

A rotating set of small farms in Saluda, Asheville, and Boone for greens, foraged stems, and the occasional surprise (last fall: rose hips so red they looked painted).

Come by

The studio is open
by appointment.

Wednesday through Saturday afternoons. There's usually coffee on. There's always something blooming.

Visit the studio